Privacy Policy for DarioLario.com
Last updated: 10 June 2025

At Dario Lario, accessible from www.dariolario.com, we are committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly. This policy outlines how we collect, use, and protect your information, in accordance with the UK General Data Protection Regulation (UK-GDPR).

1. Who We Are

Dario Lario is a UK-designed leather goods brand shaping tomorrow’s accessories — sustainably and beautifully.
If you have any questions about this privacy policy or how your data is handled, please contact us at:
📧 dariolario25@gmail.com

2. Information We Collect

We may collect and process the following types of personal information:

  • Identity data – Name, title, gender.

  • Contact data – Email address, shipping/billing address, phone number.

  • Transaction data – Details of products purchased and payments made.

  • Technical data – IP address, browser type, time zone settings, device type, and browsing behavior.

  • Marketing data – Preferences in receiving marketing from us.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and deliver your orders.

  • To communicate with you about products, services, and offers.

  • To manage your account and provide customer support.

  • To improve our website and services.

  • To comply with legal obligations.

4. Legal Basis for Processing

We rely on the following lawful bases under UK-GDPR:

  • Contractual necessity – Processing necessary to fulfill a purchase contract.

  • Legitimate interests – For running our business and improving services.

  • Consent – For sending promotional emails (you may withdraw consent at any time).

  • Legal obligation – Where required by law.

5. Sharing Your Data

We do not sell your personal data.
We may share it with:

  • Payment processors (e.g., Stripe, PayPal)

  • Delivery partners (e.g., Royal Mail, DHL)

  • IT and system administration providers

  • Legal or regulatory authorities, if required by law

6. International Transfers

Your data may be processed outside the UK, including in the EU or the USA, where data protection laws may differ. We ensure such transfers comply with UK data protection law through standard contractual clauses or other approved safeguards.

7. Data Retention

We retain your data only as long as necessary for the purposes outlined, including for accounting and legal compliance. Typically, we retain order and transaction data for six years.

8. Your Data Protection Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or erasure of your data

  • Object to or restrict certain processing

  • Withdraw consent where applicable

  • File a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us at dariolario25@gmail.com.

9. Cookies and Tracking Technologies

Our website uses cookies to:

  • Enable site functionality

  • Analyze traffic and improve performance

  • Personalize content and marketing

You can manage cookie preferences via your browser settings. See our Cookie Policy for details.

10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

11. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website with the effective date noted at the top.